A logo is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. It is the face of a brand and assist in attracting potential customer/ client. Its basically a combination of text and images to produce an identity. Every business deserves a good logo.
why you need a good logo for your business:
A good logo is always the first contact between a customer and a business. It recognizes your brand and draws attention. It speaks volume thereby reflecting your brand. A good logo draws attention to your company/business, its products and services.
A good logo is memorable
A good logo builds a lasting memory in the mind of your clients/ prospective customers and makes it easier to recall because humans finds it easy to identity images. It serves as a springboard for new brand strategy and can refine a company to customer/clients. It is very easy to remember companies like coca cola, apple, Gucci etc. because of their unique logo.
A good logo tells the world / potential customers who you are, the type of products or services you sell, or what benefit you offer to your clients/ prospective customers. A good logo advertise your company/business thereby inviting new customers to get to know you at the sight of your logo.
A strong brand logo can inspire someone who doesn’t know anything about your business/ company to start gaining trust and interest in what you deliver. A good logo put a professional stamp on what you’re doing. Before a person tries your products or services they assess its appearance via a good logo.
Unique Identity which makes your business stands out
A good logo distinguish you among your competitors. It does not matter if a different company/business is similar to yours ,what matters is that your logo is different, as a result of your logo, you make a unique impression among your customers/prospective clients. Your logo is a defense barrier against your competitors.
It boosts customer/client’s ego
Good logo makes customers/clients proud in associating with what your business stands for thereby making them loyal to your products and services. It is a great social proof to attract others into becoming part of the club by buying your products because they want to belong to the class of a well-recognized brand.
Customer/ clients relationship
People are naturally draw to content that catches the eye. A good logo is the first step in developing a lasting relationship between you and your clients/customers.
Boost Brand loyalty
A good logo is one of the first impressions that the public will have of your brand which is why it’s important that it leaves a positive impact. A logo that is well design, organized, and conveys the values of your company/business will help attract additional customers/clients to you.
A good logo makes your business more tangible thereby reflecting on the services/ products you render and gives you something to build on. For example, when you send out an email to prospective clients/ customers or submit a proposal to clients, your logo will greatly make an impression. A good logo helps prospective clients/ customers understand you better.
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