Mobile phones have virtually becomes part of our daily routines. Since you are always socially active online, it gives you an edge to engage, build your business image, and be able to stay ahead of your competitors.
Having to access all your customers on social media geometrically boost your site/blog traffic. For example, when you post on your blog or website it takes time for it to be visible but once your blog or website is integrated to your social media account or page and a link is created to direct them to your blog/website, a number of people that visit your blog\website increases and awareness about the new post also increases.
With social media you are able to connect to your customers more, you also know what they want, which website they visit often, what interest them more. This will help you to write a better content and more compelling posts that will attract them to your page and increases your sales.
Customers are serious with the businesses that are active on social media because social media is the one thing that can never get outdated. Once you reply direct message (DMs), comments, posting regularly, you are on a better side of making them feel closed to your brand.
You can see your competitors post; you are able to know their strategies for a new product, with these you can come up with the best strategy to stay ahead.