The use of free email address such as yahoo, Gmail, Outlook etc for business correspondents can be damaging to your business as they could make your business activities looks unprofessional and suspicious in the eyes of some customers. For example: say you are in the process of planning a business trip and you receive an email from a travel agent asking if they could help you book your hotel, flight, conference and may be a weekend getaway. You look at their email address and it’s a Gmail/ yahoo mail address, I guess they might be forced to ask; are these guys for real? Can I actually trust them with my money? These and many more questions may arise especially if you do not also have a website.
Have it in mind that anyone can easily sign up a free email address and use it to spam.
A quick look into why you should use custom domain name
Professionalism and Trust:
A custom or branded email shows everyone, including potential clients that your business/company is established, professional and keen to make a good impression. A free email may turn prospective clients away as they could be suspicious of the mail if it’s from the real source. When you use custom email address, you provide a sense of security and reassurance to your customers and suppliers.
Many organizations also block or report free email accounts so as to prevent viruses and spam. And, one of the most important aspects of having an email address is so that people will receive and read the emails you send. Having a custom email account reduces your risk and lowers your cost as a credible business, since the goal is to have customers and prospects read your emails, communicate with you and patronize.
Building a Brand
Getting a custom email address for your company is important because it makes you and your company more memorable in your clients/ customers’ inbox. It helps to build a brand and integrity. Your clients/ customers can decide quickly whether they want to engage with you or not. Today’s clients/ customers are always on the go and are usually pressed for time. Therefore, making the best impression whenever you send email communications to their inbox can really give your business/ company a competitive advantage.
Uniqueness and standardization
You can standardize your custom email address: when you have your own custom email address you can use a format for all other email address for your staff/ services. Example: Janechris@Soarplusltd.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org etc. This provides consistency in your business/ company and clients/ customers can easily remember the format for your company email address. Also, when any of your staff leaves your company, you keep control without him/she having access to those emails. On the other hand if you set up an account under him/ her name, you can redirect those emails to go to your newly hired staff or you could create a generic email for certain role so that the new hired just take over management of the account. They would just need to change the display name to their own. That is custom email account enables you to create as many mail as you want for different purposes even if your company is operated by only you. It gives the impression that your company is larger than it is, and that’s not a bad idea.
A custom email does your marketing for you. Your custom email address should appear in each employee’s email signature as well as on business card and marketing materials. Every place you have that branded email address is more opportunity to attract new businesses. It reduces tension on the part for the customer.
For details on how to get a custom domain name contact us now