Ashley HardyVP Sales and Marketing

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areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • Registering your business in Nigeria

    You just started a business and you are wondering what the next step is? You have heard people say they register their businesses and you may be asking yourself if going through the stress is worth it. I mean how really important is registering a business. Why should I register my business? This article expounds

    September 30, 2019
  • HOW EVERY COMPANY CAN TARGET THEIR CUSTOMERS

    A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea – obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. You won’t be able to connect effectively with your potential customers if you

    November 5, 2018

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

Social Profiles

feedback form

If you’d like a free consultation, please start by completing the form:

    The use of free email address such as yahoo, Gmail, Outlook etc for business correspondents can be damaging to your business as they could make your business activities looks unprofessional and suspicious in the eyes of some customers. For example: say you are in the process of planning a business trip and you receive an email from a travel agent asking if they could help you book your hotel, flight, conference and may be a weekend getaway. You look at their email address and it’s a Gmail/ yahoo mail address, I guess they might be forced to ask; are these guys for real? Can I actually trust them with my money? These and many more questions may arise especially if you do not also have a website.

     

    Have it in mind that anyone can easily sign up a free email address and use it to spam.

     

    A quick look into why you should use custom domain name

    Professionalism and Trust: A custom or branded email shows everyone, including potential clients that your business/company is established, professional and keen to make a good impression. A free email may turn prospective clients away as they could be suspicious of the mail if it’s  from the real source. When you use custom email address, you provide a sense of security and reassurance to your customers and suppliers.

     Spam: Many organizations also block or report free email accounts so as to prevent viruses and spam. And, one of the most important aspects of having an email address is so that people will receive and read the emails you send. Having a custom email account reduces your risk and lowers your cost as a credible business, since the goal is to have customers and prospects read your emails, communicate with you and patronize.

     Building a Brand: Getting a custom email address for your company is important because it makes you and your company more memorable in your clients/ customers’ inbox. It helps to build a brand and integrity. Your clients/ customers can decide quickly whether they want to engage with you or not. Today’s clients/ customers are always on the go and are usually pressed for time. Therefore, making the best impression whenever you send email communications to their inbox can really give your business/ company a competitive advantage.

    Uniqueness and standardization: You can standardize your custom email address: when you have your own custom email address you can use a format for all other email address for your staff/ services. Example: Janechris@Soarplusltd.com, sales@soarplusltd.com, customers@soarplusltd.com, info@soarplusltd.com etc. This provides consistency in your business/ company and clients/ customers can easily remember the format for your company email address. Also, when any of your staff leaves your company, you keep control without him/she having access to those emails. On the other hand if you set up an account under him/ her name, you can redirect those emails to go to your newly hired staff or you could create a generic email for certain role so that the new hired just take over management of the account. They would just need to change the display name to their own. That is custom email account enables you to create as many mail as you want for different purposes even if your company is operated by only you. It gives the impression that your company is larger than it is, and that’s not a bad idea.

     Opportunities: A custom email does your marketing for you: your custom email address should appear in each employee’s email signature as well as on business card and marketing materials. Every place you have that branded email address is more opportunity to attract new businesses. It reduces tension on the part for the customer.

    For details on how to get a custom domain name contact us now

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