Demand as transportation services as commerceSurface Transport & Logistics

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For one leading pharmaceutical laboratory, success and double-digit sales growth came with a cost: an overburdened supply chain that threatened to reduce market share.

The effort vastly improved the company’s planning and execution functions, they knew that in order to succeed in this era of technology their accounting systems needed to be much more robust than what they are. They turned to WP consulting to improve their accounting systems.

challenge

The biggest challenge was that Arguzo was not utilizing technology properly. Too much of the work was still being recorded manually, which meant that the numbers took a long time to note down and then to be analyzed. Live data was also not available and decisions can only be made after all the required data and been received. This was holding Arguzo back; they knew they could corner more of the market if they had the ability to be more mobile. The work addressed three critical issues for Pharm Ltd.:

  • Improve sales and operations and production planning:

    The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.

  • Determine the right inventory level:

    With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping actual versus forecasted sales on the most important SKUs.

  • Optimize the supply chain for perfect order planning:

    The diagnostic determined the stressors that affected sales and service levels. The teams focused on resolving issues related to higher-than-normal back-orders and lead times, which stressed the entire supply chain and led to delays in medications reaching consumers.

solution

The solution WP consulting came up with combined cutting edge technology with real world practicality. Everyone knew that the systems had to be updated, the real challenge was updating them without disrupting the whole organization in a negative way. The solution was to introduce proper workload management done through computers, while providing mobile platforms to the stakeholders.

This allowed the workers to be involved in the job instead of feeling like they had been made redundant by technology.

results

Arguzo employees are now more empowered; Arguzo also has the benefit of generating reports instantaneously whenever needed. They can now make decisions on the fly based on the latest real time data.

The effort vastly improved the company’s planning and execution functions, created and implemented a new stock policy that accounted for specific SKUs and key variables, streamlined the order preparation process and reduced distribution transport times.

By the numbers, the effort:

  • Reduced lead time by 43%
  • Decreased variability by 50%
  • Lowered the risk of back-order by 95%
  • Increased stock for finished goods by 10%
A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea – obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. You won’t be able to connect effectively with your potential customers if you don’t have your customer in mind. It’s typically much more difficult to reach new customers than to get existing ones to buy more. But because of that, once you have a wide, established customer base, sales are going to be easier, more predictable, and easier to grow. Attracting customers is the primary goal of most businesses, because it is the customer who creates demand for goods and services.

9 WAYS TO TARGET YOUR CUSTOMERS

 

Powerful Customer Services:

 

Been there at all time (24/7) give room for your customers/clients to express themselves. always there to give them the feedback that is satisfactory to them. Use all the necessary tools to satisfy your customers/client at every given time. Also educate users new ways to use your service or product and help solve problems as they come up. This can be achieve effectively by having a social media manager who is always there and who your customers are familiar with. Respond to every email, tweet, Facebook comment, and phone Call; Adjust Yourself As Necessary as possible to suite your customers/prospective ones. In summary, always answer calls, always care for your customers, and always fix problems as they come in — your customers will love you for it.

Online Presence:

 

Most business are done perfectly online through social media platforms. Most customers find it very easy to make purchase and ask their pending question right there at the comfort of their home without driving down to your business arena. So for you to target your customer/clients you must follow the modern digital marketing. When it comes to keeping customers, a little more effort on social media platforms like Facebook, twitter, Instagram etc really go the distance.

Look out for your Competitors:

 

Looking out for competitors who are in the same business niche with you, studying what they do to satisfy their customers and improving on them to get your customers attention.

Discounts /Promo:

 

Set out a time/season in every year to offer exclusive deals and discounts for first-time users/ existing customers. This has a double advantage in that to ensure people can only be a ‘first time buyer’ once and also makes your existing customers to stay put no matter the offer presented to them by your co- competitors. Target new customers through your existing customer base. Motivate your existing
customers to bring their friends to your business by introducing ‘refer a friend’ schemes – discounts or special offers for the person who has convinced a friend to patronize your products and services.

Set a Standard:

 

To gain support, businesses first have to establish trust. A professional image will attract more customers because they see the company as professional and trustworthy. Once you have your standard listed, make a list of people who have a need that your standard fits in.Age, location, gender,status etc of your clients/customers should be spelt out so as to know your target customers/clients and deal with them in line with the standard you’ve set.

Make Quality Research:

 

This will enable you know what your co-competitors are doing to excel that you are not doing, know why it is working for them and is not working for you, the best advertisement process to take, know why customer rush your co-competitor products of the same services/ quality as yours. Also engage in public survey, ask your current customers for feedback to know your lapses and improve on them.

Public Awareness/education:

 

This can be achieved through advertisement either through Radio,TV, social media platform, bill board, public display etc educating the public on the need to buy your products/services, these will not only attract new customers but sustain the existing ones.

Publishing Articles:

 

Constantly educate your customers/prospective clients through your blog on the matters that concerns them/inline with your product and services, in so doing they will always have your products/services in mind at all time and keep your business flourishing. This is one of the easy ways to keep your customers/prospective customers communicating with your brand at ease. The goal is to create great content that will hopefully encourage your audience to share the content with their friends and family before eventually becoming customers.

Focus on a Particular Goods/ Services (Niche Market):

 

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to be focused. This is a much more affordable, efficient, and effective way to reach potential clients and generate businesses. With a clearly defined target customer, it is much easier to determine where and how to market your company.

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